Razorpay Magic Checkout

Razorpay Magic Checkout

It’s Not Just A Checkout. It’s Engineered Magic.

It’s Not Just A Checkout.

It’s Engineered Magic.

It’s Not Just A Checkout. It’s Engineered Magic.

It’s Not Just A Checkout. It’s Engineered Magic.

The Missing

Piece

The Missing

Piece

The Missing

Piece

In D2C

Growth.

In D2C

Growth.

In D2C

Growth.

The Missing

Piece

In D2C

Growth.

They Tap Buy,
The Form Fills Itself.

Feels like the checkout already knew them.

They Tap Buy,
The Form Fills Itself.

Feels like the checkout already knew them.

They Tap Buy,
The Form Fills Itself.

Feels like the checkout already knew them.

They Tap Buy,
The Form Fills Itself.

Feels like the checkout already knew them.

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

They Tap Buy,
The Form Fills Itself.

Feels like the checkout already knew them.

Login with

Free ₹1000 on Puffer Jackets

Login to apply coupon “PFJ1000”

100M+ Data Points

Power Every Checkout.

Checkout Built on Predictive Logic.

Login with Razorpay

Instantly spot what, when, and how shoppers buy.

Win back drop-offs via your own email, SMS, or WhatsApp.

Smart Auto-Selection

Pre-saved addresses and AI-driven shipping selection based on delivery

Provide real-time delivery estimates & area serviceability

Intelligent Payment Recommendation

Largest coverage of 100+ payment methods, intelligently prioritised by shopper history.

Netbanking | Cards | UPI | BNPL | EMI and more

Biometric Authentication

Replaces card OTP with biometrics for faster, secure payment access in just one click

Instant authentication without app-switching

COD Appears, Only for the Right Ones.

No more risky deliveries. Just smarter decisions, silently made.

COD Appears, Only

for the Right Ones.

No more risky deliveries. Just smarter decisions.

COD Appears, Only for the Right Ones.

No more risky deliveries. Just smarter decisions, silently made.

COD Appears, Only

for the Right Ones.

No more risky deliveries. Just smarter decisions, silently made.

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

They Tap Buy,
The Form Fills Itself.

Feels like the checkout already knew them.

10%

10 RTO risks detected

Shipping address state different from zipcode state

Predictive Models for

Safer COD Decisions.

Combines real-time fraud signals with historical
data to block risky orders.

Risk detection engine

Nudges high-risk shoppers to prepay during checkout.

Charges differential COD fees for medium-risk orders.

Disables COD for high-risk users with a history of failed deliveries.

RTO Protection

Automated reimbursements on failed COD deliveries to protect your margins.

Mitigates COD risk to support business growth

They Spent More.

It Didn’t Feel Like It.

And everything added up except how they got there.

They Spent More.

It Didn’t Feel Like It.

And everything added up except how they got there.

They Spent More.

It Didn’t Feel Like It.

And everything added up except how they got there.

They Spent More.

It Didn’t Feel Like It.

And everything added up except how they got there.

%

%

%

%

%

%

%

%

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

see how it works

They Tap Buy,
The Form Fills Itself.

Feels like the checkout already knew them.

Signal-Based Nudges

That Feel Personal

Cart Behaviour Shapes Every Offer They See

Gamified Coupons

AI-driven coupon engine analyzing 10,000+ behavioural signals

Easily create and customize coupons with built-in tools

12+ coupon types (tiered, capped, BXGY, and more!)

Buyer Protection

Protection for end customers with Money-back guarantee against product damage and non-delivery

Simplified 1 steps claim process for improved post-purchase experience

Affordability Widget

Personalised offers and cashback surfaced dynamically on product pages

Reduce price sensitivity with diverse payment plans

Offer BNPL, EMI, and instant cashback options

Returning was instinctive, 



but designed.

Picking up right where they left off.

Returning was
instinctive, but designed.

Picking up right where they left off.

Returning was instinctive, 



but designed.

Picking up right where they left off.

Returning was instinctive, 



but designed.

Picking up right where they left off.

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

SWIPE DOWN FOR THE SCIENCE BEHIND THE MAGIC

see how it works

see how it works

They Tap Buy,
The Form Fills Itself.

Feels like the checkout already knew them.

Hey Rahul! Discover more 100% style-approved, premium lifestyle picks curated just for you.

11:59

Retention Powered by

Pattern Recognition

100M+ shoppers trained a system that predicts
what converts and what brings them back

Precision Retargeting

Retargeting using advanced dashboard

Recover abandoned carts directly via WhatsApp

Accept payments seamlessly on WhatsApp

Gift Cards

Issue and redeem at scale to enhance engagement

Tailor gift cards with reseller-specific controls

Personalisation of your checkout

Checkout fields tailored to each user’s last interaction

Use brand assets like images and logos.

Highlight ongoing promotions, sales, bundles, and more

The Magic? It's Now Self-Serve.

The Magic? It's Now Self-Serve.

The Magic? It's Now Self-Serve.

The Magic? It's Now Self-Serve.

Supported Platforms

Supported Platforms

Web Platforms

Web Platforms

App Platforms

App Platforms

customer stories

The Magic Worked.

The Numbers Followed.

The Magic Worked.

The Numbers Followed.

Leading businesses depend
on us to make in-store payments
accurate, fast & delightful.
  • nector.io

  • nector.io

All That Intelligence.

Now at Your Fingertips.

All That Intelligence.

Now at Your Fingertips.

All That Intelligence.

Now at Your Fingertips.

All That Intelligence.

Now at Your Fingertips.

Frequently Asked Questions

Frequently Asked Questions

Magic Checkout powers your end to end checkout and can be initialized from the “cart” page or from the Buy button on the “product page”. Magic Checkout will load natively on your website/app and a user will be able to complete all steps including applying a coupon (if available), selecting a saved shipping/billing address or adding a new shipping/billing address and selecting payment method including COD (if you provide COD).
Magic Checkout is available on Shopify and Woocommerce marketplaces as of now. It can also be integrated via an API integration if you have custom-built your website.

As of now, Magic Checkout is not available on Magento, BigCommerce, Wix, Prestashop
All information, including successful and abandoned checkouts is passed back to you in your respective systems.
Yes, absolutely. Magic Checkout will help you improve your website's order conversion rate by providing a 5X faster, 1 click checkout experience to your shoppers.
This eventually translates into more revenue and lower customer acquisition costs for your business
Yes, you can easily create coupons and payment offers with Magic Checkout.

In fact, Magic Checkout makes it easier for your shoppers to discover coupons by listing down selective coupons as a dropdown in Magic CHeckout's interface.

Payment offers can be created from within the Razorpay dashboard. Once created, they will automatically reflect on Magic Checkout's payment screen.
Yes, absolutely. You can expect upto 50% reduction in RTO rates with Magic CHeckout. Magic Checkout's AI/ML model dynamically disables the COD option for high RTO risk users and helps you reduce your RTO rates.
Magic Checkout powers your end to end checkout and can be initialized from the “cart” page or from the Buy button on the “product page”. Magic Checkout will load natively on your website/app and a user will be able to complete all steps including applying a coupon (if available), selecting a saved shipping/billing address or adding a new shipping/billing address and selecting payment method including COD (if you provide COD).
Magic Checkout is available on Shopify and Woocommerce marketplaces as of now. It can also be integrated via an API integration if you have custom-built your website.

As of now, Magic Checkout is not available on Magento, BigCommerce, Wix, Prestashop
All information, including successful and abandoned checkouts is passed back to you in your respective systems.
Yes, absolutely. Magic Checkout will help you improve your website's order conversion rate by providing a 5X faster, 1 click checkout experience to your shoppers.
This eventually translates into more revenue and lower customer acquisition costs for your business
Yes, you can easily create coupons and payment offers with Magic Checkout.

In fact, Magic Checkout makes it easier for your shoppers to discover coupons by listing down selective coupons as a dropdown in Magic CHeckout's interface.

Payment offers can be created from within the Razorpay dashboard. Once created, they will automatically reflect on Magic Checkout's payment screen.
Yes, absolutely. You can expect upto 50% reduction in RTO rates with Magic CHeckout. Magic Checkout's AI/ML model dynamically disables the COD option for high RTO risk users and helps you reduce your RTO rates.
Magic Checkout powers your end to end checkout and can be initialized from the “cart” page or from the Buy button on the “product page”. Magic Checkout will load natively on your website/app and a user will be able to complete all steps including applying a coupon (if available), selecting a saved shipping/billing address or adding a new shipping/billing address and selecting payment method including COD (if you provide COD).
Magic Checkout is available on Shopify and Woocommerce marketplaces as of now. It can also be integrated via an API integration if you have custom-built your website.

As of now, Magic Checkout is not available on Magento, BigCommerce, Wix, Prestashop
All information, including successful and abandoned checkouts is passed back to you in your respective systems.
Yes, absolutely. Magic Checkout will help you improve your website's order conversion rate by providing a 5X faster, 1 click checkout experience to your shoppers.
This eventually translates into more revenue and lower customer acquisition costs for your business
Yes, you can easily create coupons and payment offers with Magic Checkout.

In fact, Magic Checkout makes it easier for your shoppers to discover coupons by listing down selective coupons as a dropdown in Magic CHeckout's interface.

Payment offers can be created from within the Razorpay dashboard. Once created, they will automatically reflect on Magic Checkout's payment screen.
Yes, absolutely. You can expect upto 50% reduction in RTO rates with Magic CHeckout. Magic Checkout's AI/ML model dynamically disables the COD option for high RTO risk users and helps you reduce your RTO rates.